Social Media in your business should be an integral part of your online marketing. With social media becoming increasingly important for businesses, an opportunity exists to directly listen to and engage with your clients.
Whether complementing or complaining, your customers are already talking to each other and to your competition. Social media offers valuable insights into your customer’s views, opinions and how they make purchases online.
We can you help you tailor a social media strategy that fits your needs and we use specialist tools to ensure you never miss a conversation.
Setting up a Facebook Page, Twitter profile or a YouTube channel is not always the best place to start. We recommend an initial research exercise to help discover what social media channel is right for you. We will help you understand the different social networks and platforms, explore how your customers use them and decide what social networks are right for you and your customers.
The next step is to find out what you customers are talking about. We simply call this “listening”.
This process is about delving into the various social networks and understanding what customers are saying about your product, your industry and your service.
We take the most important phrases and topics in your business and create a report to help you divulge and understand this information.
The next step is to start to “engage” with your audience. We will help you explore the right way to respond as responding to complaints is just as important as thanking people for compliments.
We will show you how to respond and turn any situation into a positive. When you’re up and running in the world of social media, we will help you learn how to manage your followers, engage your likes and link in like a pro. It can be daunting following every conversation and engaging appropriately, using sophisticated online tools we can show you how.